About
Approved Experts
Globally Recognised Partner
We are a multi-year Pipedrive Partner of the Year winner. We’re also one of Asana’s top Solution Partners and have been using Asana since 2012. And we’re a Zapier Premier Expert, putting us in the top 10% of partners worldwide.
Founded by long-time productivity geek, Paul Minors, our team is ready to help you save time, automate your systems and grow revenue!
Our Approach
Asana, Pipedrive and Zapier Experts
Clients usually come to us because they want to increase their sales and productivity using these tools. Clients tell us all the time:
“We’ve been using Asana (or Pipedrive) for a while, but we’re not sure if it’s set up in the best way. We’re just scratching the surface and we want to systemise our business so we can scale and grow”
That’s where we come in! By taking full advantage of these tools, we'll create the foundation for years of growth and efficiency.
Laser FOCUSed
Exclusive Partners
We only support the tools that we use ourselves at MinorCo:
- Asana - the world's best work management tool.
- Pipedrive - the easiest to use sales CRM.
- Zapier - the automation tool that brings everything together.
Our laser focus translates into world-class support
Est. 2012!
We’ve been using Asana for over a decade and were one of the first experts in the space.
Worked with 900+ businesses!
We work with businesses big and small across many industries.
6.4M+ views on YouTube!
Teaching people how to use software tools is what we do.
Our Team
Paul Minors
Managing Director
Paul was one of the first Asana and Pipedrive consultants to emerge and has been using Asana since 2012. Paul loves finding ways to be more efficient and save time!
Sharmayne Lueiza
General Manager
Sharmayne is highly organised and efficient, leading day-to-day operations and overseeing business processes to keep everything running smoothly. In her spare time, she enjoys traveling with her partner Chris and their Frenchie Alux.
Warwick Palm
Head of Automation Services
With a background in IT, systems and processes, he's always looking to improve efficiencies and reduce repetition. He enjoys life with his partner, Ashley, and their dog, Sid.
Andrew Parkes
Head of Sales, Asana & Pipedrive Consultant
Background in efficiency consulting. Automation expert. Skilled in streamlining workflows with AI and tools like Zapier. Andrew is also a skilled sales trainer and MinorCo's Head of Sales.
Lindsay Amoroso
Asana & Pipedrive Consultant
Background in digital marketing. Part-time graphic designer. Lindsay has very high attention to detail and an excellent operations mindset.
Eddie Garcia
Asana Consultant
Specializes in streamlining workflows and implementing systems that create clarity and efficiency for teams. 12 years in systems implementation (7+ years in Asana), and worked with tools like Slack, SharePoint, Microsoft Teams. Intermediate skills in HubSpot and Salesforce.
Hollie Ellis
Asana Consultant
Hollie is an experienced project manager and has used Asana in multiple rules at various organisations. She's a long-term Asana user and understands the tool inside and out.
Kayla Campos
Asana & Pipedrive Consultant
Background at SalesForce and knowledge of multiple CRM’s including Pipedrive and Hubspot.
John Arabshahi
Content Editor
John produces and edits our YouTube videos and Shorts. He's a long-time Formula 1. Forza Ferrari!
Liam Mcilveen
Pipedrive Consultant
Experienced marketer and expert in Pipedrive and Hubspot. Liam is an explorer at heart and loves staying active.
Belema Ronabere
Automation Consultant
Building and maintaining integrations and system automations especially with Zapier.
Simon Yeldos
AI & Automation Consultant
Simon is passionate about building intelligent AI and automation solutions that scale. He's confident with tools like Zapier, n8n and Make to create bespoke automations - including AI and agentic workflows - to help organisations improve efficiency, data flow, and decision-making.